Influence: Science and Practice

Name: Influence: Science and Practice
Brand: PEARSON Education Limited
SKU: 9781292022291
Price: 433.12 RON
Availability: InStock

Pearson New International Edition

Autor: Robert Cialdini

Limbă:

Legare: Carte broșată

Editura: PEARSON Education Limited

Disponibilitate: În depozitul extern

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433.12 lei

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering wh...

Informații despre carte

Autor

Robert Cialdini

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

272

EAN

9781292022291

ISBN

1292022299

Enbook ID

02085562

Editura

PEARSON Education Limited

Greutate

682

Dimensiuni

216 x 275 x 8

Descriere completă

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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Influence: Science and Practice

Pearson New International Edition

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