Carte Industrial Products Hans Jansson

Industrial Products

A Guide to the International Marketing Economics Model

Autor: Hans Jansson
Limbă: engleză
Legare: Copertă tare
Disponibilitate: Retipărire preconizată
Termenul este necunoscut
705.37 lei
Author Jansson merges different perspectives and ideas into a powerful theory on international marke...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
1994
Pagini
248
EAN
9781560244257
ISBN
9781560244257
Enbook ID
06697507
Greutate
572
Dimensiuni
224 x 484 x 21

Descriere completă

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

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