Indispensable

How To Become The Company That Your Customers Can't Live Without

Autor: Joe Calloway

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Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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A five-step strategy for turning a commodity into a necessity When products and services become int...

Informații despre carte

Autor

Joe Calloway

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2005

Pagini

240

EAN

9780471703082

ISBN

0471703087

Enbook ID

04893161

Editura

John Wiley & Sons Inc

Greutate

476

Dimensiuni

232 x 153 x 21

Descriere completă

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: Create and sustain momentum: overcome organizational inertia and keep moving forward Develop habitual dependability: make consistency of performance a defining characteristic Connect continuously See the Big Picture Outcome: create compelling customer experiences Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.

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Indispensable

How To Become The Company That Your Customers Can't Live Without

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