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Carte India Reloaded Sinha Dheeraj

India Reloaded

Autor: Sinha Dheeraj
Limbă: engleză
Legare: Copertă tare
Editura: Palgrave Macmillan
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
217.31 lei
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon...

Informații despre carte

Autor
Sinha Dheeraj
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2015
Pagini
184
EAN
9781137367099
ISBN
1137367091
Enbook ID
09211444
Editura
Palgrave Macmillan
Greutate
376
Dimensiuni
357 x 147 x 20

Descriere completă

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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