India Connected

Mapping the Impact of New Media

Autor: Sunetra Sen Narayan, Shalini Narayanan

Limbă:

Legare: Copertă tare

Editura: SAGE Publications India Pvt Ltd

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

285.73 lei

Can new media help in bringing about development or contribute to social movements? Who is left out...

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Autor

Sunetra Sen Narayan, Shalini Narayanan

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

308

EAN

9789385985027

ISBN

9385985027

Enbook ID

14235084

Editura

SAGE Publications India Pvt Ltd

Greutate

458

Dimensiuni

224 x 149 x 18

Descriere completă

Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?

Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts.

With the government and the corporate sector's growing emphasis on 'Digital India', India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape.

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India Connected

Mapping the Impact of New Media

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