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With the growth of publishing for the advertising market, design has become an essential and valuable element in commercial literature. IMPRINT features eye-catching book and promotional designs with unique textures and materials, unusual formats, interesting dimensions and special bindings, showcasing the aesthetic potential of the traditional medium. With its impressive presentation of the most creative ideas and styles in print and publicity design, it reveals the elaborate process behind each concept, enhancing the visual identity and appeal of the material to the target audience. Highly striking and original, these unique books feature both visual and technical elements, to create a truly interactive and engaging experience for readers. Offering over 100 examples of innovative fold-outs, cut-out designs, colour-ways, typefaces, paper-making techniques as well as pop-up and hand-made features, this work offers a wealth of stimulating ideas to inspire designers and creatives. The book also includes interviews and the insights of many important studios such as Untitled, Sagmeister Inc., Base, Mash and Ritator AB. The designers discuss how they evolved the artwork for their projects and discuss the vital interplay between structure, form, color and texture in their work. Whether book, brochure, or booklet, the numerous examples collected in the book show a proliferation of new methods and techniques that transcend the predictable and typical formats in promotional literature. The universal objective is to create a visual and tactile book, brochure or poster which ultimately captures the imagination of the reader and is effective in delivering the message behind the product.
