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Carte Identifying Consumption Robert Dunn

Identifying Consumption

Subjects and Objects in Consumer Society

Autor: Robert Dunn
Limbă: engleză
Legare: Carte broșată
Editura: Temple University Press,U.S.
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
152.33 lei
"Identifying Consumption" illustrates how an individual's buying habits are shaped by the dynamics o...

Informații despre carte

Autor
Robert Dunn
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2008
Pagini
232
EAN
9781592138708
ISBN
1592138705
Enbook ID
05087512
Editura
Temple University Press,U.S.
Greutate
296
Dimensiuni
210 x 141 x 22

Descriere completă

"Identifying Consumption" illustrates how an individual's buying habits are shaped by the dynamics of the consumer marketplace - and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so, he addresses how we spend and its relationship with status and lifestyle. Dunn provides a comprehensive guide to the study of modern consumer behaviour before summarizing and critiquing the major theories of consumption. At this juncture, he proposes a method of analysis that focuses on the significance of status and lifestyle in social relations that can help explain how the consumer marketplace is shaped. He concludes by raising issues about different ways of consuming and the relationship between consumption and identity.

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