IdeaWise - How to Transform Your Ideas Into Tommorrow's Innovations

Name: IdeaWise - How to Transform Your Ideas Into Tommorrow's Innovations
Brand: John Wiley & Sons Inc
SKU: 9780471129561
Price: 194.63 RON
Availability: InStock

Autor: Steve Rivkin, Fraser P. Seitel

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Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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194.63 lei

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book...

Informații despre carte

Autor

Steve Rivkin, Fraser P. Seitel

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2002

Pagini

240

EAN

9780471129561

ISBN

0471129569

Enbook ID

04887688

Editura

John Wiley & Sons Inc

Greutate

510

Dimensiuni

160 x 235 x 21

Descriere completă

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? ...and much more.

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IdeaWise - How to Transform Your Ideas Into Tommorrow's Innovations

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