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Carte Hybridity Marwan M. Kraidy

Hybridity

The Cultural Logic Of Globalization

Autor: Marwan M. Kraidy
Limbă: engleză
Legare: Carte broșată
Editura: Temple University Press,U.S.
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
163.70 lei
Hybridity, the interaction of people and media from different cultures, is a communication-based phe...

Informații despre carte

Autor
Marwan M. Kraidy
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2005
Pagini
240
EAN
9781592131440
ISBN
1592131441
Enbook ID
05087156
Editura
Temple University Press,U.S.
Greutate
358
Dimensiuni
152 x 231 x 19

Descriere completă

Hybridity, the interaction of people and media from different cultures, is a communication-based phenomenon. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century AD to its present application in the academy and the commercial press. The case studies build an argument for understanding the importance of the dynamics of communication, power, and political-economy as well as culture, in situations of hybridity. Suggesting that such an approach will serve as a useful way to examine how media work in international context, he concludes the book by proposing a new method for studying cultural mixture: critical transculturalism.

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