Hunch

Turn Your Everyday Insights into the Next Big Thing

Autor: Bernadette Jiwa

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Editura: Penguin Books

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In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than...

Informații despre carte

Autor

Bernadette Jiwa

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

176

EAN

9780241290965

ISBN

0241290961

Enbook ID

15572039

Editura

Penguin Books

Greutate

132

Dimensiuni

136 x 197 x 11

Descriere completă

In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight. Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution? In Hunch , bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly. Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.

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Hunch

Turn Your Everyday Insights into the Next Big Thing

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