Carte How to Win at CRM Seth Kinnett

How to Win at CRM

Autor: Seth Kinnett
Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
491.34 lei
This book provides clarity and guidance on effective strategy, implementation and management of CRM....

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
238
EAN
9781498714709
ISBN
9781498714709
Enbook ID
16206871
Greutate
494
Dimensiuni
241 x 164 x 20

Descriere completă

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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