How to Price

Name: How to Price
Brand: Cambridge University Press
SKU: 9780521887595
Price: 469.82 RON
Availability: InStock

A Guide to Pricing Techniques and Yield Management

Autor: Oz Shy

Limbă:

Legare: Copertă tare

Editura: Cambridge University Press

Disponibilitate: În depozitul extern

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469.82 lei

Over the past four decades, business and academic economists, operations researchers, marketing scie...

Informații despre carte

Autor

Oz Shy

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2008

Pagini

448

EAN

9780521887595

ISBN

0521887593

Enbook ID

02049175

Editura

Cambridge University Press

Greutate

920

Dimensiuni

180 x 260 x 30

Descriere completă

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

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How to Price

A Guide to Pricing Techniques and Yield Management

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Descriere completă

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