How Organizations Develop Activists

Civic Associations and Leadership in the 21st Century

Autor: Hahrie Han

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Editura: Oxford University Press Inc

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Why are some civic associations better than others at getting-and keeping-people involved in activis...

Informații despre carte

Autor

Hahrie Han

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

250

EAN

9780199336760

ISBN

0199336768

Enbook ID

04532166

Editura

Oxford University Press Inc

Greutate

480

Dimensiuni

162 x 238 x 19

Descriere completă

Why are some civic associations better than others at getting-and keeping-people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others? Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action.

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How Organizations Develop Activists

Civic Associations and Leadership in the 21st Century

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