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How Great Ideas Happen

Name: How Great Ideas Happen
Brand: John Murray Press
SKU: 9781399834551
Price: 97.94 RON
Availability: InStock

The Hidden Steps Behind Breakthrough Success

Autor: George Newman

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Legare: Carte broșată

Editura: John Murray Press

Disponibilitate: În depozitul extern

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Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imag...

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Autor

George Newman

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2026

Pagini

304

EAN

9781399834551

Enbook ID

50022766

Editura

John Murray Press

Greutate

306

Dimensiuni

135 x 216

Descriere completă

Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few.But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts that we unearth and refine?In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous "drip" paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration.The creative process is an adventure of ideas - this book is your guide.

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How Great Ideas Happen

The Hidden Steps Behind Breakthrough Success

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