Hospitality World

Autor: Harold E. Lane, Denise Dupre

Limbă:

Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

992.18 lei

Hospitality World! Harold E. Lane and Denise Dupre Take a vacation from textbook doldrums. Travel ar...

Informații despre carte

Autor

Harold E. Lane, Denise Dupre

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1996

Pagini

560

EAN

9780471289890

ISBN

0471289892

Enbook ID

04889457

Editura

John Wiley & Sons Inc

Greutate

1062

Dimensiuni

193 x 234 x 29

Descriere completă

Hospitality World! Harold E. Lane and Denise Dupre Take a vacation from textbook doldrums. Travel around the globe for a page-turning perspective of hospitality management. Denise Dupree. CEO of Dupre LTD, and Harold E. Lane, Professor Emeritus of Boston University, give students a complete tour with their comprehensive new text, Hospitality World! International in scope, this innovative book takes a hands-on approach to the industry. Case scenarios and skill-building exercises give future managers a framework to develop their personal visions. Highlights of the practical, up-to-date approach begin in the first section where the Olympic torch is held high to illuminate the intricacies of tourism management at the 1996 Olympic Games. Then it's off on a world-wide tour from the perspective of several lodging owners and restaurateurs. Amidst the challenge of the text, Hospitality World! covers the basics--from the history of the industry to current developments. The complex management concepts of human resources, marketing, management information systems, and accounting are made simple. Students use what they learn about lodging and foodservices, entertainment, travel distribution channels, and transportation to solve complex case questions. The final case study investigates the international world of Disney. Ethics and service are also explored, focusing on the issues and trends that managers face today. Hot topics include branding, diversity, ecotourism, strategic alliances, and technology applications. Authors Lane and Dupre offer their fresh and inspired view of the industry, arming readers with the tools to succeed in the fast-paced and exciting Hospitality World!

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Hospitality World

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și