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Hit Brands

Name: Hit Brands
Brand: Palgrave Macmillan
SKU: 9781137271471
Price: 392.56 RON
Availability: InStock

Autor: Daniel Jackson

Limbă:

Legare: Copertă tare

Editura: Palgrave Macmillan

Disponibilitate: În depozitul extern

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392.56 lei

In the battleground for the hearts and minds of customers, music is one of the most powerful tools t...

Informații despre carte

Autor

Daniel Jackson

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

201

EAN

9781137271471

ISBN

1137271477

Enbook ID

01256397

Editura

Palgrave Macmillan

Greutate

396

Dimensiuni

224 x 144 x 18

Descriere completă

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.