Carte Hillstrom's Customer Development Hillstrom Kevin Hillstrom

Hillstrom's Customer Development

An Introduction to Understanding How Customers Evolve

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
127.25 lei
In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2021
Pagini
96
EAN
9798710716960
ISBN
871071696Y
Enbook ID
35402290
Greutate
191
Dimensiuni
152 x 229 x 6

Descriere completă

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.

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