Heartland - How to Build Companies as Strong as Countries

Name: Heartland - How to Build Companies as Strong as Countries
Brand: John Wiley & Sons Inc
SKU: 9780471499367
Price: 331.59 RON
Availability: InStock

Autor: Mark C. Scott

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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331.59 lei

A revolutionary new approach to managing transnational corporations In his acclaimed Reinspiring the...

Informații despre carte

Autor

Mark C. Scott

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2001

Pagini

224

EAN

9780471499367

ISBN

0471499366

Enbook ID

04891811

Editura

John Wiley & Sons Inc

Greutate

474

Dimensiuni

160 x 236 x 18

Descriere completă

A revolutionary new approach to managing transnational corporations In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or "corporate state." And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor. Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.

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