Hacking the Electorate

Name: Hacking the Electorate
Brand: Cambridge University Press
SKU: 9781107501164
Price: 202.71 RON
Availability: InStock

How Campaigns Perceive Voters

Autor: Hersh, Eitan D. (Yale University, Connecticut)

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Legare: Carte broșată

Editura: Cambridge University Press

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Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns u...

Informații despre carte

Autor

Hersh, Eitan D. (Yale University, Connecticut)

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

270

EAN

9781107501164

ISBN

1107501164

Enbook ID

09073649

Editura

Cambridge University Press

Greutate

386

Dimensiuni

229 x 154 x 16

Descriere completă

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

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Hacking the Electorate

How Campaigns Perceive Voters

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Descriere completă

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