Group Consensus and Minority Influence - Implications for Innovation

Name: Group Consensus and Minority Influence - Implications for Innovation
Brand: John Wiley and Sons Ltd
SKU: 9780631212324
Price: 825.8 RON
Availability: InStock

Autor: Carsten K. De Dreu, Carsten K. W. De Dreu, Nanne de Vries

Limbă:

Legare: Copertă tare

Editura: John Wiley and Sons Ltd

Disponibilitate: În depozitul extern

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Much research has been directed at understanding how people share opinions, attitudes, norms and beh...

Informații despre carte

Autor

Carsten K. De Dreu, Carsten K. W. De Dreu, Nanne de Vries

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2001

Pagini

340

EAN

9780631212324

ISBN

0631212329

Enbook ID

04898649

Editura

John Wiley and Sons Ltd

Greutate

630

Dimensiuni

161 x 236 x 30

Descriere completă

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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Group Consensus and Minority Influence - Implications for Innovation

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