Groundswell, Expanded and Revised Edition

Name: Groundswell, Expanded and Revised Edition
Brand: Harvard Business Review Press
SKU: 9781422161982
Price: 102.04 RON
Availability: InStock

Winning in a World Transformed by Social Technologies

Autor: Josh Bernoff

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Editura: Harvard Business Review Press

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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs,...

Informații despre carte

Autor

Josh Bernoff

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

352

EAN

9781422161982

ISBN

1422161986

Enbook ID

04371145

Editura

Harvard Business Review Press

Greutate

362

Dimensiuni

138 x 210 x 24

Descriere completă

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now.§When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell , Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. §In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:§Evaluate new social technologies as they emerge§Determine how different groups of consumers are participating in social technology arenas§Apply a four-step process for formulating your future strategy §Build social technologies into your business §Groundswell is required reading for executives seeking to protect and strengthen their company's public image."

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Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

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Descriere completă

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