Grounded Theory

Name: Grounded Theory
Brand: SAGE Publications Inc
SKU: 9780761966821
Price: 609.06 RON
Availability: InStock

A Practical Guide for Management, Business and Market Researchers

Autor: Christina Goulding

Limbă:

Legare: Copertă tare

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

609.06 lei

Written with a clarity of style and a practical slant throughout, this book represents a primer for...

Informații despre carte

Autor

Christina Goulding

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2002

Pagini

186

EAN

9780761966821

ISBN

076196682X

Enbook ID

04686320

Editura

SAGE Publications Inc

Greutate

440

Dimensiuni

156 x 234 x 18

Descriere completă

Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context."Grounded Theory" is different from other texts on four levels. It offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner. It offers an in-depth case study for students and researchers to follow/use. It provides a critique of the methodology itself. This title is an essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

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Grounded Theory

A Practical Guide for Management, Business and Market Researchers

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