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From solar panels to company-wide recycling programs to supply chain decisions - green is here to stay. The question is: What's working, what's not, and what should we put our energy into going forward? And the only way to know that is to do a true return-on-investment analysis. Authors Jack and Patti Phillips bring their long-touted Return on Investment (ROI) methodology to these newest business initiatives, offering businesses the true antidote to green-skyA" thinking. From solar panels to company-wide recycling programs to supply chain decisions, today's emphasis on green investment is no longer balanced by a company's heightened reputation. For organizations making major investments in green projects, a measurement system showing return on investment-a scorecard that brings ultimate accountability-is imperative. Yet until this point, no clear, reputable methodology has been available. The Green Scorecard brings the authors' patented ROI methodology to this growing area of business, describing a systematic process with proven success across a variety of functions within the private and public sectors. The Green Scorecard provides companies and organizations with a clear and direct plan for when and how to move forward-or not-with any green initiative.
