Menu
Află starea comenzii
Contactați-ne
Carte Greece: Lights, Camera.... Travel! Romy Assadourian

Greece: Lights, Camera.... Travel!

Analysis on the process of attracting filmmakers and the way their films can contribute to strengthen destination brands

Autor: Romy Assadourian
Limbă: engleză
Legare: Carte broșată
Editura: LAP Lambert Academic Publishing
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
283.04 lei
Film is of increasing importance to a destination since it can put a place on the map and is more ef...

Informații despre carte

Autor
Romy Assadourian
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2011
Pagini
156
EAN
9783846558171
Enbook ID
06862079
Editura
LAP Lambert Academic Publishing
Greutate
250
Dimensiuni
150 x 220 x 9

Descriere completă

Film is of increasing importance to a destination since it can put a place on the map and is more effective than tourism advertisements as it is viewed by millions of people. The purpose of this thesis is to get insight in the way Greece attracts foreign film producers to the country and in what way these films can contribute to the destination branding of Greece. More specifically, this thesis presents the case study of the film Mamma Mia! which has been shot in Greece in 2008. The way this film can contribute to the destination promotion of Greece has been explored, as well as the reasons for Dutch tourists for wanting to visit a specific destination because of film. By means of analysis and interviews with key persons in the tourism industry and film industry of Greece main issues were discovered. The results are used for recommendations to the Greek National Tourism Organisation / Ministry of Tourism on how to position Greece as an interesting filming location to attract more foreign film producers to the country. Next to that it can be used for recommendations on the promotion of films that take place in Greece, in order to attract more tourists to Greece.

S-ar putea să te intereseze

Reference Values of Apparently Healthy Adult Ethiopian

Samuel Kinde Birru
283.04 lei

Nonlinear Control of Underactuated Horizontal Double Pendulum

Cristian Popescu
254.08 lei

KEPT MAN OF THE PRINCESS KNIGHT V03

V03
91.41 lei

Quantum Cosmology

Martin Bojowald
469.42 lei

Brillouin Slow- And Fast-Light

Ronny Henker
382.84 lei

Essays

Mary Marecek
45.40 lei

Read Write Inc. Fresh Start: Anthology 1

Gill Munton
81.93 lei

Pink Hell: Breast Cancer Sucks

Dr Melissa Bailey
127.54 lei

Pride and Prejudice

Jane Austen
85.26 lei

Quantum Hall Effect

Saurabh Basu
851.86 lei