Governing Global Emotions

Name: Governing Global Emotions
Brand: Princeton University Press
SKU: 9780691284460
Price: 604.55 RON
Availability: InStock

Technology and The New Science of Feeling

Autor: Jessica Pykett

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Legare: Copertă tare

Editura: Princeton University Press

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What goes wrong when emotions get turned into digital data to be measured, monitored and managed.Dat...

Informații despre carte

Autor

Jessica Pykett

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2026

Pagini

256

EAN

9780691284460

Enbook ID

49367618

Editura

Princeton University Press

Greutate

666

Dimensiuni

156 x 235

Descriere completă

What goes wrong when emotions get turned into digital data to be measured, monitored and managed.

Data from facial emotion recognition, brain-computer interfaces, virtual reality, global emotion surveys and sentiment analysis offer an extraordinary new terrain for scientific exploration. Emotion sensing promises to decode and even to augment and control the very essence of human experience. But what if the science and technology of emotion measurement get emotions wrong? In Governing Global Emotions, Jessica Pykett argues that we must shift our thinking on digital emotional governance and calls for a radical reassessment of the fundamental claims of emotion science.

Pykett offers a groundbreaking account of how emotions are defined, used and governed through emerging digital technologies, arguing that emotions, senses and feelings have become a crucial new arena for political, economic and cultural struggles. She describes how technologies create emotional data, how smart cities use sensors to monitor residents’ feelings and how global economies measure happiness. Drawing on twenty years of interdisciplinary social science, Pykett documents how emotion science continues to delve deeper, as researchers look for evolutionary continuity, biological certainty and neuroscientific consensus. What she finds instead is a divided field vulnerable to significant criticism. Pykett concludes that standardised, universal and instrumentalised scientific accounts of emotions are machinic, and when divorced from context, they can never be global.

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Governing Global Emotions

Technology and The New Science of Feeling

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