Carte Going Global Roger Cartwright

Going Global

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
59.76 lei
This title presents a fast track route to mastering globalization and successfully managing global e...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2002
Pagini
118
EAN
9781841123165
ISBN
1841123161
Enbook ID
05094633
Greutate
122
Dimensiuni
128 x 175 x 7

Descriere completă

This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.

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