Globalization in a Glass

Name: Globalization in a Glass
Brand: BLOOMSBURY ACADEMIC
SKU: 9781350327856
Price: 216.94 RON
Availability: InStock

Autor: Peter Scholliers, Amy Bentley

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Editura: BLOOMSBURY ACADEMIC

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216.94 lei

The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globaliza...

Informații despre carte

Autor

Peter Scholliers, Amy Bentley

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2024

Pagini

192

EAN

9781350327856

ISBN

1350327859

Enbook ID

44598905

Editura

BLOOMSBURY ACADEMIC

Greutate

454

Dimensiuni

156 x 234 x 25

Descriere completă

The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power.

In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glasscontributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.

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