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Carte GLOBALIZATION AND PRICING Nancy Agneta

GLOBALIZATION AND PRICING

THE IMPACT OF GLOBALIZATION ON PRICING DECISIONS IN FREIGHT AND LOGISTICS INDUSTRY

Autor: Nancy Agneta, Eston Odongo
Limbă: engleză
Legare: Carte broșată
Editura: LAP Lambert Academic Publishing
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
235.15 lei
Choosing a pricing objective and a related strategy requires one to carefully consider the company s...

Informații despre carte

Autor
Nancy Agneta, Eston Odongo
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
84
EAN
9783659268625
Enbook ID
06855954
Editura
LAP Lambert Academic Publishing
Greutate
143
Dimensiuni
150 x 220 x 5

Descriere completă

Choosing a pricing objective and a related strategy requires one to carefully consider the company s business and financial goals, the state of the market, and the products and prices of the competition. Choosing an objective and strategies that are appropriate for the company at the current time does not prevent a business manager from changing objectives or employing different strategies in the future as business grows or changes. The key question that managers should ask themselves when setting the right price for its products is this: Is the good or service priced to attract the mass of target buyers so that they have a compelling ability to pay for the product?

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