Global Motivations

Name: Global Motivations
Brand: University Press of America
SKU: 9780761839316
Price: 299.77 RON
Availability: InStock

Honda, Toyota, and the Drive Toward American Manufacturing

Autor: Jonathan S. Russ

Limbă:

Legare: Carte broșată

Editura: University Press of America

Disponibilitate: În depozitul extern

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299.77 lei

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers...

Informații despre carte

Autor

Jonathan S. Russ

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

170

EAN

9780761839316

ISBN

0761839313

Enbook ID

04914185

Editura

University Press of America

Greutate

286

Dimensiuni

154 x 232 x 14

Descriere completă

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.

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Global Motivations

Honda, Toyota, and the Drive Toward American Manufacturing

Informații despre carte

Descriere completă

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