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Carte Global Marketing Douglas Lamont

Global Marketing

Autor: Douglas Lamont
Limbă: engleză
Legare: Carte broșată
Editura: John Wiley and Sons Ltd
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
69.24 lei
This title presents the fast track route to mastering all aspects of global marketing. It covers all...

Informații despre carte

Autor
Douglas Lamont
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2002
Pagini
138
EAN
9781841121918
ISBN
1841121916
Enbook ID
05094567
Editura
John Wiley and Sons Ltd
Greutate
136
Dimensiuni
125 x 172 x 11

Descriere completă

This title presents the fast track route to mastering all aspects of global marketing. It covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It includes examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. It also includes a glossary of key concepts and a comprehensive resources guide.

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