Carte Global Business Strategy Kazuyuki Motohashi

Global Business Strategy

Multinational Corporations Venturing into Emerging Markets

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
270.68 lei
This book presents theories and case studies for corporations in developed nations, including Japan,...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
259
EAN
9784431562887
ISBN
4431562885
Enbook ID
15224106
Greutate
4787
Dimensiuni
155 x 235 x 11

Descriere completă

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

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