Global Business Management

Name: Global Business Management
Brand: Taylor & Francis Ltd
SKU: 9780754671121
Price: 1165.18 RON
Availability: InStock

Autor: Bruno S. Sergi, Abel Adekola

Limbă:

Legare: Copertă tare

Editura: Taylor & Francis Ltd

Disponibilitate: În depozitul extern

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This book interweaves the concepts of the guidance on globalization, international management, and t...

Informații despre carte

Autor

Bruno S. Sergi, Abel Adekola

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2007

Pagini

327

EAN

9780754671121

ISBN

0754671127

Enbook ID

04681332

Editura

Taylor & Francis Ltd

Greutate

600

Dimensiuni

240 x 166 x 22

Descriere completă

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books in the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Business and culture must be taught together as one when it comes to international commerce and business. It is essential to care about how the world really operates, and what is influencing the international relations of virtually every country in the world today. Our text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political, and cultural changes.

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