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Glencoe Marketing Essentials

Name: Glencoe Marketing Essentials
Brand: GLENCOE SECONDARY
SKU: 9780078612572
Price: 746.31 RON
Availability: InStock

Autor: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

Limbă:

Legare: Copertă tare

Editura: GLENCOE SECONDARY

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

746.31 lei

"Marketing Essentials" is the top selling book in marketing education because it's clear, it's compr...

Informații despre carte

Autor

Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2005

Pagini

853

EAN

9780078612572

ISBN

0078612578

Enbook ID

11309510

Editura

GLENCOE SECONDARY

Greutate

2055

Dimensiuni

219 x 284 x 36

Descriere completă

"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.