Carte Glencoe Marketing Essentials Lois Schneider Farese

Glencoe Marketing Essentials

Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
746.31 lei
"Marketing Essentials" is the top selling book in marketing education because it's clear, it's compr...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2005
Pagini
853
EAN
9780078612572
ISBN
0078612578
Enbook ID
11309510
Greutate
2055
Dimensiuni
219 x 284 x 36

Descriere completă

"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.

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