Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius

Name: Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius
Brand: John Wiley & Sons Inc
SKU: 9780471236085
Price: 187.88 RON
Availability: InStock

Autor: Jack Trout

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning...

Informații despre carte

Autor

Jack Trout

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2002

Pagini

120

EAN

9780471236085

ISBN

047123608X

Enbook ID

04888841

Editura

John Wiley & Sons Inc

Greutate

304

Dimensiuni

154 x 225 x 15

Descriere completă

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

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Genie's Wisdom - A Fable of How a CEO Learned to Be a Marketing Genius

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