Carte Generation Y Christoph Neuhold

Generation Y

Motivators for traditional and electronic WOM

Limbă: engleză
Legare: Carte broșată
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
243.32 lei
Generation Y is the technical term describing people born between the cohorts 1977 and 1994. Because...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
136
EAN
9783869243658
Enbook ID
01892365
Greutate
188
Dimensiuni
150 x 210 x 10

Descriere completă

Generation Y is the technical term describing people born between the cohorts 1977 and 1994. Because of the constantly changing macro environment, Generation Y differs from predecessor cohorts and is, inter alia, more critical towards marketing communications but highly values recommendations from others; WOM. As prospects may or not share experiences with others, this book explains what motivates Generation Y to generate word of mouth.

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