Carte General Electric. Corporate Strategy Analysis Kathrin Metzger

General Electric. Corporate Strategy Analysis

Limbă: engleză
Legare: Carte broșată
Editura: Grin Publishing
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
91.76 lei
Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Pla...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2014
Pagini
26
EAN
9783656832720
ISBN
3656832722
Enbook ID
09126512
Editura
Greutate
45
Dimensiuni
148 x 210 x 2

Descriere completă

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 58, Loughborough University, language: English, abstract: The following report will focus on analyzing the corporate strategy of General Electric (from this point on referred to as GE) during the period of Jeffrey Immelt as CEO of GE more specifically from 2005 until present. It will look into what GE s corporate strategy is and its suitability in terms of environment, capabilities and stakeholder expectations. The time period was chosen to show how the six-part growth process was introduced and implemented through different strategies.

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