Gamification model for SME

Name: Gamification model for SME
Brand: Scholars' Press
SKU: 9783639515930
Price: 287.6 RON
Availability: InStock

Autor: Nuno Manuel Teotónio, José Luís Reis

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Legare: Carte broșată

Editura: Scholars' Press

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Gamification could be a useful marketing technique that involves the use of game elements and design...

Informații despre carte

Autor

Nuno Manuel Teotónio, José Luís Reis

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

EAN

9783639515930

Enbook ID

20154291

Editura

Scholars' Press

Greutate

145

Dimensiuni

152 x 229 x 6

Descriere completă

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

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