Gamification for Tourism

Name: Gamification for Tourism
Brand: Channel View Publications
SKU: 9781845418212
Price: 846.93 RON
Availability: InStock

Autor: Dimitrios Buhalis

Limbă:

Legare: Copertă tare

Editura: Channel View Publications

Disponibilitate: În depozitul extern

Expediem în 10-18 zile

846.93 lei

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical fo...

Informații despre carte

Autor

Dimitrios Buhalis

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2021

Pagini

308

EAN

9781845418212

ISBN

1845418212

Enbook ID

33550103

Editura

Channel View Publications

Greutate

630

Dimensiuni

161 x 240 x 21

Descriere completă

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Gamification for Tourism

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și