Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

Name: Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game
Brand: John Wiley & Sons Inc
SKU: 9781118956977
Price: 156.16 RON
Availability: InStock

Autor: Peter Fisk

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Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern în cantități mici

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156.16 lei

This book shows you: How to think smarter and act faster; Embrace the new tricks of business; Unders...

Informații despre carte

Autor

Peter Fisk

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

314

EAN

9781118956977

ISBN

1118956974

Enbook ID

02749179

Editura

John Wiley & Sons Inc

Greutate

680

Dimensiuni

242 x 188 x 14

Descriere completă

This book shows you: How to think smarter and act faster; Embrace the new tricks of business; Understand how gamechangers dream and disrupt; and Deliver practical results and win.Gamechangers are the next generation of brands and business, shaking up markets by playing a different game and redefining markets in their own vision. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways.The book is in two parts, top-and-tailed by a scene-setting introduction and a practical, feature and tool-packed Lab. Part 1, Play the Game, shows you how to generate the ideas and innovation that set gamechangers apart. Part 2 explores extraordinary next generation brands, profiling over 100 businesses nominated by peers, across continents and sectors, who are changing the game. Ranging from detailed case studies to fascinating pen portraits in sectors as diverse as Health, Media, Technology and Retail, Peter Fisk defines how you can win by playing a different game.The Lab is split into 5 sections, each with a collection of smart "tools" to help you apply and implement the concepts in your own business. These tools will be accompanied by a digital platform, the Gamechanger Studio, which provides a practical workbench of processes and tools to help you apply and implement the best game-changing ideas from around the world, and to shape your own market in your vision

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Gamechangers - Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

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