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From Incremental to Exponential

Name: From Incremental to Exponential
Brand: ReadHowYouWant
SKU: 9780369344069
Price: 178.58 RON
Availability: InStock

How Large Companies Can See the Future and Rethink Innovation (16pt Large Print Edition)

Autor: Ismail Amla, Alex Salkever

Limbă:

Legare: Carte broșată

Editura: ReadHowYouWant

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

178.58 lei

This timely book reminds us that innovation is agnostic about where it's created." Satya Nadella, CE...

Informații despre carte

Autor

Ismail Amla, Alex Salkever

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2020

Pagini

416

EAN

9780369344069

ISBN

0369344065

Enbook ID

33479612

Editura

ReadHowYouWant

Greutate

581

Dimensiuni

156 x 234 x 22

Descriere completă

This timely book reminds us that innovation is agnostic about where it's created." Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.

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From Incremental to Exponential

How Large Companies Can See the Future and Rethink Innovation (16pt Large Print Edition)

Informații despre carte

Descriere completă

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