From Image to Brand

Name: From Image to Brand
Brand: VDM Verlag
SKU: 9783639353655
Price: 254.01 RON
Availability: InStock

Marketing Policy of the City of Vienna

Autor: Anastasia Baskina

Limbă:

Legare: Carte broșată

Editura: VDM Verlag

Disponibilitate: La editor doar la comandă

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254.01 lei

Today, city marketing has become a widely accepted phenomenon in contemporary urban development. The...

Informații despre carte

Autor

Anastasia Baskina

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

EAN

9783639353655

ISBN

363935365X

Enbook ID

06842389

Editura

VDM Verlag

Greutate

136

Dimensiuni

152 x 229 x 5

Descriere completă

Today, city marketing has become a widely accepted phenomenon in contemporary urban development. The practice of city marketing has evolved in response to increased inter-city competition for elites, residents, tourists, investors, entrepreneurs and the like. The concept is based on the perception of a city as a commercial product which can be sold and bought as any other commodity. Cities employ marketing techniques in order to turn their urban image, historical past, cultural heritage, unique lifestyle and atmosphere into easily recognizable brands worldwide. This study focuses on the field of city marketing and city branding and explores in-depth pertinent policies and strategies pursued by the City of Vienna in this respect. The book should be especially useful for place marketing professionals, or anyone else interested in destination branding and current trends in urban development.

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From Image to Brand

Marketing Policy of the City of Vienna

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