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Carte Friction/Reward Richard Hammond

Friction/Reward

Autor: Richard Hammond
Limbă: engleză
Legare: Carte broșată
Editura: PEARSON Education Limited
Disponibilitate: În depozitul extern
Expediem în 3-5 zile
98.20 lei
Your customer journeys will almost certainly include unnecessary friction; those things that make it...

Informații despre carte

Autor
Richard Hammond
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2019
Pagini
216
EAN
9781292234946
ISBN
1292234946
Enbook ID
21331158
Editura
PEARSON Education Limited
Greutate
334
Dimensiuni
155 x 235 x 10

Descriere completă

Your customer journeys will almost certainly include unnecessary friction; those things that make it harder than it should be for a customer to engage with you. The most powerfully successful modern customer experiences are those where the retailer, business vendor or service provider understands the relationship between friction, reward and competing alternatives.

 

Friction/Reward is your key to unlocking this new and vital approach to winning and retaining customers.

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