French for Marketing

Name: French for Marketing
Brand: Cambridge University Press
SKU: 9780521585354
Price: 296.81 RON
Availability: InStock

Using French in Media and Communications

Autor: R. E. (University of Nottingham) Batchelor, Chebli-Saadi, Malliga (University of the West of England, Bristol)

Limbă:

Legare: Carte broșată

Editura: Cambridge University Press

Disponibilitate: În depozitul extern

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296.81 lei

This book offers an original and practical approach to the French of media and communications. Writt...

Informații despre carte

Autor

R. E. (University of Nottingham) Batchelor, Chebli-Saadi, Malliga (University of the West of England, Bristol)

Limbă

franceză

Legare

Carte - Carte broșată

Publicat

1998

Pagini

372

EAN

9780521585354

ISBN

052158535X

Enbook ID

02036320

Editura

Cambridge University Press

Greutate

660

Dimensiuni

189 x 246 x 20

Descriere completă

This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.

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French for Marketing

Using French in Media and Communications

Informații despre carte

Descriere completă

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