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Franchising Dreams

Name: Franchising Dreams
Brand: The University of Chicago Press
SKU: 9780226051918
Price: 188.0 RON
Availability: InStock

The Lure of Entrepreneurship in America

Autor: Peter M. Birkeland

Limbă:

Legare: Carte broșată

Editura: The University of Chicago Press

Disponibilitate: În depozitul extern

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188.00 lei

Franchises have become an ever-present feature of American life, both in our landscapes and our econ...

Informații despre carte

Autor

Peter M. Birkeland

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2004

Pagini

196

EAN

9780226051918

ISBN

0226051919

Enbook ID

04542601

Editura

The University of Chicago Press

Greutate

262

Dimensiuni

145 x 204 x 15

Descriere completă

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.