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Carte Franchise Your Business Mark Siebert

Franchise Your Business

The Guide to Employing the Greatest Growth Strategy Ever

Autor: Mark Siebert
Limbă: engleză
Legare: Carte broșată
Editura: Entrepreneur Press
Disponibilitate: Disponibil în cantități mici
Expediem în 24 de ore
61.52 lei
Expert consultant Mark Siebert delivers the how-to guide to employing the greatest growth strategy e...

Informații despre carte

Autor
Mark Siebert
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
304
EAN
9781599185811
ISBN
1599185814
Enbook ID
09515153
Editura
Entrepreneur Press
Greutate
536
Dimensiuni
228 x 155 x 24

Descriere completă

Expert consultant Mark Siebert delivers the how-to guide to employing the greatest growth strategy ever -- franchising. Siebert shares 30 years of experience, insights, and practical advice to help readers grow their business exponentially while avoiding the pitfalls. This comprehensive guide includes an overview of the franchising industry, franchising alternatives within it, evaluating existing business and their franchisability, the advantages and disadvantages of franchising as they apply to small businesses, developing a plan for growth on steroids, and legal considerations, necessary documents, and protecting intellectual property. It also covers marketing, lead generation, and branding for a new franchise, cultivating the franchisee-franchisor relationship, the latest industry resources, trends, best practices and support tools, and case studies, templates, and worksheets.

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