Framework for Marketing Management, A, Global Edition

European Edition

Autor: Kevin Lane Keller

Limbă:

Legare: Carte broșată

Editura: PEARSON Education Limited

Disponibilitate: În depozitul extern

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A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a con...

Informații despre carte

Autor

Kevin Lane Keller

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

352

EAN

9781292093147

ISBN

9781292093147

Enbook ID

03030389

Editura

PEARSON Education Limited

Greutate

560

Dimensiuni

232 x 190 x 18

Descriere completă

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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Framework for Marketing Management, A, Global Edition

European Edition

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