FORA Framework

Name: FORA Framework
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642429484
Price: 553.26 RON
Availability: InStock

A Fuzzy Grassroots Ontology for Online Reputation Management

Autor: Edy Portmann

Limbă:

Legare: Carte broșată

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern

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553.26 lei

Online reputation management deals with monitoring and influencing the online record of a person, an...

Informații despre carte

Autor

Edy Portmann

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

202

EAN

9783642429484

ISBN

9783642429484

Enbook ID

03212164

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

3518

Dimensiuni

155 x 235 x 12

Descriere completă

Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.

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FORA Framework

A Fuzzy Grassroots Ontology for Online Reputation Management

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