Food Quality and Consumer Value

Name: Food Quality and Consumer Value
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540439141
Price: 809.76 RON
Availability: InStock

Delivering Food that Satisfies

Autor: M. J. A. Schröder

Limbă:

Legare: Copertă tare

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern

Expediem în 10-13 zile

809.76 lei

Consumer markets for foods and beverages in developed countries are well supplied and highly fragmen...

Informații despre carte

Autor

M. J. A. Schröder

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2003

Pagini

330

EAN

9783540439141

ISBN

3540439145

Enbook ID

05274033

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

1490

Dimensiuni

155 x 235 x 25

Descriere completă

Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.

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Food Quality and Consumer Value

Delivering Food that Satisfies

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Descriere completă

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