Focus

Name: Focus
Brand: HarperBusiness
SKU: 9780060799908
Price: 77.27 RON
Availability: InStock

The Future Of Your Company Depends On It

Autor: Al Ries

Limbă:

Legare: Carte broșată

Editura: HarperBusiness

Disponibilitate: În depozitul extern

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77.27 lei

What's the secret to a company's continued growth and prosperity? Internationally known marketing ex...

Informații despre carte

Autor

Al Ries

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2005

Pagini

304

EAN

9780060799908

ISBN

0060799900

Enbook ID

10963466

Editura

HarperBusiness

Greutate

163

Dimensiuni

127 x 203 x 25

Descriere completă

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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The Future Of Your Company Depends On It

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