Carte Focus on the End-User Cristian LAKÓ

Focus on the End-User

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
419.72 lei
Focus on the End-User is an invitation to (re)consider translation and localization processes from t...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2020
Pagini
324
EAN
9786203196115
ISBN
6203196118
Enbook ID
36847699
Greutate
500
Dimensiuni
150 x 220 x 19

Descriere completă

Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.

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